Increase Traffic to Your Website While Adding Value to Your Brand
Psst.
Wanna hear a secret?
If you want to drive tons of traffic to your website, you need a blog.
That’s it. That’s the big secret!
By adding a blog section to your website, you have a 434% higher chance of becoming ranked in Google and you also receive 126% more leads than companies who don’t incorporate this strategy.
When you post blogs frequently, you gain website authority by increasing 5 key elements:
Updates
Information
Keywords
Backlinks
Social media traffic
1. Updates to Your Website
Websites that add new pages frequently (ahem, blog posts), get indexed more often.
Now, this shouldn’t be confused with a higher ranking, necessarily– this simply means that the engine bot is stopping by to visit your website regularly.
When this happens, not only is the bot looking at your new content but your old content as well. This means you can update your old content with the same result!
This not only shows Google that you’re updating your website, but it also tells Google that this content is new. With little effort, you can spike your traffic using this quick-to-do trick!
That being said, there is a freshness factor. Changing one sentence won’t have as big of an impact as changing a whole paragraph.
2. Relevant Information
One thing that search engines are looking for is high-quality information that is relevant to the searcher’s queries.
Not too long ago, the ideal blog post was sitting pretty around 500-800 words– now you want to aim for at least 1,200 words.
Not only does 1,200 words give you plenty of opportunities for additional SEO keywords, but you’re adding value to your post by giving the reader useful content. This gives your piece more power to pull in traffic from search engines.
3. SEO Keywords
By blogging, you are giving yourself additional opportunities to add important SEO keywords to your piece of content– driving in more traffic to your website.
This is especially important for those whose main goal is to sell a product or service. Once you have more visibility through search engines, a strong, relevant call to action at the end of your blog posts can increase sales.
4. Backlink Building
Link building is incredibly important for creating a strong SEO. When businesses link back to your website, this signals to engine bots that people are interested enough in your content to share it with their own readers.
When you have high-quality websites linking back to your content, you greatly improve your chances of ranking well.
Backlinks can also:
Send in referral traffic
Build your brand
Build professional relationships
5. Traffic From Social Media
That is a goldmine for opportunities!
Most people are drawn in by catchy titles and imagery, making it easy to suck people into making that initial click on your post.
When you add value and relevance to your post– like we discussed earlier– you’re creating connection and trust with your readers. This makes them more likely to become repeat visitors to your blog.
By sharing your blog posts on social media, you can create a reputation for your brand that you can build quickly or over time.
How Long Does it Take to Rank Content in Google?
Ranking simply means that the search engine bot has made its way through your content and has indexed it on one of its results pages.
This shouldn't be confused with ranking well, however. Your pieces could be showing up on the 20th page of results and still be considered ranking content.
On average, it takes Google an average of 10 to 90 days to index or rank your content into their search results.
And, ranking on the first page of Google can take up to 2 whole years!
Fortunately, when you incorporate a regularly-updated blog, your chances of indexing at a higher position grows each time the engine bot comes by for a visit.
Finding a working formula is definitely trial and error and can take considerate time.
Each one of my pieces ranking in the top 5 results on the first page of Google have:
• Catchy titles
• Content relevant to the targeted audience
• 1200 words minimum
• 6 SEO keywords minimum
If you're interested in starting your own blog and creating more traffic to your website, contact me and let's talk about your new marketing strategy!